Cebu Pacific's journey of performance improvement through culture building
CHALLENGE
Cebu Pacific is the largest carrier in the Philippine air transportation industry, offering low-cost services to more destinations and routes with higher flight frequency within the Philippines than any other airline. Cebu Pacific was driven to set their standards internally to improve their talent acquisition and management processes and map learning opportunities based on the critical competencies.
Cebu Pacific needed to implement an ISO-compliant competency framework to set their employee performance and behavioral expectations.
SOLUTION
TalentView established the competency framework of Cebu Pacific by defining the competencies for 16 job functions through a multi-method approach including job analysis, FGDs and validation sessions.
16 Job Families with established competencies
Cebu Pacific's Competency Cards
RESULTS
By defining the desired culture and competencies, Cebu Pacific is positioned to hire and retain the best talents, develop leaders, and build a culture of success.
100%
COMPLIANCE WITH
ISO 9001:2008
CERTIFICATION FOR
TOTAL QUALITY
MANAGEMENT
TalentView is very responsive and always provides updates and recommendations. Efficient in project delivery and meeting timelines too.
- MJ, Organizational Development Specialist
TalentView is a leading employer branding firm with a mission of elevating human capital standards across the ASEAN region. Working directly with business leaders in Fortune 1000 companies,TalentView’s solutions help create and maintain exceptional experiences to attract, engage and retain their talent. Partnering with key global players including Workplace from Meta, The Bot Platform, Talegent, Indeed, Glassdoor, and Hootsuite.
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