Pru Life UK strengthens employer brand awareness, increases LinkedIn followers 10x

Pru Life UK strengthens employer brand awareness, increases LinkedIn followers 10x

CHALLENGE

In today's fast-changing world where everything is online, Pru Life UK wanted to leverage current trends and technologies to stand out among its competitors. Aiming to be a top-of-mind employer in the insurance industry, Pru Life UK recognized the need to build their employer branding strategy to attract the business's critical talents—for both corporate operations and agency.

Pru Life UK aimed to strengthen its online presence and build brand awareness to engage and attract candidates and become visible as an employer and business. At the same time, Pru Life UK wanted to understand how their employer brand is perceived and identify their candidate needs while enhancing their candidate experience.

Above all that, Pru Life UK sought to unify its branding to its corporate identity.

SOLUTION

To address these business objectives, Pru Life UK partnered with TalentView and went through the first 3 phases of the TalentView 5A Framework©: Audit, Articulate, and Activate to increase employer brand strength.

TalentView started with conducting an employer brand audit that helped identify and articulate their employee value proposition. This employer brand audit helped them gain insight into how they are perceived as an employer and thus benchmark against competitors. Using the EVPs (Employee Value Propositions) obtained from the audit, TalentView created compelling and attractive content for recruitment and candidate engagement through LinkedIn to help establish Pru Life UK's online presence.

To showcase Pru Life UK's culture, TalentView produced and published video content through their brand ambassadors' authentic stories to engage their target talents. TalentView also uses graphics to creatively talk about the company's EVP while also exhibiting Pru Life as a great place to work.

In addition, Talentview monitored and reviewed the social media posting performance as well as social media activity to oversee the effectivity of posts and understand the candidate’s preferred type of content. This is also to ensure that the content is continuously aligned with the company’s brand while sustaining its momentum. Talentview also provided social media activation and traffic paid ads management to boost their LinkedIn account.

Pru Life UK' s Social Media Content

Pru Life UK' s A Day In The Life Video Campaign

RESULTS

As a result, Pru Life UK built a strong employer brand strategy and delivered its brand promise through social media. The company saw a 150% increase in its LinkedIn followers, gaining over 12,000 additional followers within its first year of partnering with TalentView.

Pru Life UK’s employer branding goes up a notch with 2020 LinkedIn’s “Most Influenced Hires” award

150%

INCREASED IN LINKEDIN FOLLOWERS

Today, Pru Life UK is starting to explore other types of content showcasing more of their internal programs to build their leaders' credibility and further strengthen their business position.

Moving forward, Pru Life UK is working to connect these results into their recruitment metrics. Many of their followers have become their hiring candidates as Pru Life UK is now recognized as a top company by their target talents.

The Company managed to get 35 hires just in July 2020, the highest number of LinkedIn-Influenced hires among companies in the Philippines, majority of which was senior-level hires in Finance. They achieved this using a solution set spanning across Recruiter, Jobs, and Media.

TalentView helps us strategize on how to further improve the number of our social media followers and engagements. They help us design the content, and even develop our content, so we’re able to come with the right content with the right strategy.

-Allan, SVP and Chief Marketing Officer

We are happy about this recognition. This demonstrates significant gains for our employer branding in terms of talent attraction.

-Rey Revoltar, SVP and Chief Human Resource Officer

TalentView is a leader in employer branding strategy, design and technology. With teams across the ASEAN region, TalentView’s professional solutions help to create memorable experiences across the talent lifecycle to attract, engage and retain talent. Working directly with business leaders in Fortune 1000 companies, TalentView is well-positioned to provide talent insights and is an accredited partner of key global players including Workplace from Facebook, Talegent, Indeed, Hootsuite, Digimind and PhoenixATS.