Carlo Esguerra

Agency Communications,

AIA Philippines

"Workplace by Facebook took our advisors' engagement to a whole new level. It allowed us see, from the marketing side of things, the progress of their activity in almost all materials that we release to them.

 This is very important for a closed group marketing ecosystem—to know what our audiences truly feel about our contents. Each share, comment and likes allows us to see whether our contents work or not. It also allowed us to compartmentalize contents in a vast, dynamic platform such as workplace through sub-communities and chat groups.

This allowed us to filter more contents based on their engagement level with us. Lastly, Workplace became a force of habit, a walk of life for almost all our active advisors since it became the number 1 go-to-place to learn fast about latest updates and respond seemingly, creating a healthy and engaging environment between us marketers and our audiences."

Camille Santiago

Agency Communications,

AIA Philippines

At first, I was not aware that Workplace existed. I can only see it from Ads, but when I had the chance to experience it, I knew that it would be a great fit to build our community. We want a platform that can make our communications simple, fast, and connected. By exploring more, ideas came to mind and, I was thrilled to pitch this to the management. 

In Workplace, we can do more and do better. When we started using the platform, we started imagining how we can make things exciting. Here are some of the insights and feedback based on my experience.

First, let us start with the administrative tasks.

Onboarding is a pain point that we are experiencing with the volume of New Recruits that we need to add to Facebook back then. Imagine doing this for hours, verifying if the profile is legitimate, and making sure that no one can access any data from the group. With Workplace, hours turned to only 5 minutes! Deactivation of profile is also automated, and it saved us a lot of time! We can now focus on other tasks, thanks to Workplace!

Second, Workplace is an excellent tool for recognition and engagement.

We want our community to feel highly appreciated for even the small wins that they achieved. Workplace has different recognition features like Send Thanks, Posting Achievements, and my favorite, Badges. It allows our team to be creative, and it also opened an idea on how we can encourage and promote our campaigns through digital recognition.

Lastly, everyone is in the loop.

We want Workplace to be their go-to communication platform when they look for announcements from the company. We want to break the barriers of one-way communication and allow our community to connect and foster collaboration within the organization. By doing this, we can improve and have instant visibility on what we need to focus on.

I am confident that our community will appreciate Workplace more as we continue this journey together.

Workplace features are promising and powerful! I can't wait for further developments.

Surprise us! 😉