“The largest challenge came for educators, public sectors and employers who relied on scale engagement for recruitment.”
by Alex Martin, VP of Sales, SeeMeCV
Engaging and recruiting talent virtually is a trend that has been growing over several years – with new technologies across all facets of engagement developing over the last decade. It is an unsurprising fact that COVID-19 has been a catalyst, accelerating the development and deployment of such technology.
But far beyond being a ‘flash in the pan’, many of these technologies are now becoming ‘the norm’; with the benefits of its application extending beyond an age of social distancing. In the APAC Talent Solutions Report by LinkedIn, 72% said that Virtual Recruiting will become the new standard.
In 2020, interviews and even onboarding went almost entirely online. While for one-to-one engagements it took some adjustments, it was adopted rapidly without any major changes in the process.
The largest challenge came for educators, public sectors and employers who relied on scale engagement for recruitment. Be it for internships, early careers, or at-scale employer branding, adjusting the nature of mass engagement online posed a specific challenge. However by the end of 2020, many found delivering virtual career fairs as a norm for engaging, informing and attracting talent.
Fast adoption with little time for adaptation and limited use-cases meant that ultimately the types of virtual solutions implemented were extensive and varied.
“Virtual Career Fairs” is a term that has encompassed everything from scheduled ‘webinars’ on existing webinar platforms, to virtual speed interviews and fully immersive virtual fairs which include virtual booths, interview platforms, and mass-engagement presentations.
Each format has its own merits, be it the speed of execution, simplicity of engagement or providing immersive, content-rich environments primed for 2-way engagement.
But in 2021, the challenge is now compounded.
In 2020, there were a limited number of online events by merit of both the reduced number of opportunities and dependence on an organization to adapt quickly in providing an online forum. In 2021, there are more opportunities (one SeeMeCV fair had a 40% increase in jobs available between 2020 and 2021 for the same group of employers) and most organizations have decided on and invested in the platforms needed to deliver their set of requirements.
The result? Candidates’ attention is more divided than ever across multiple platforms, events, opportunities.
A lot of employers, as a result, are finding that their challenge is no longer about providing the platform for engagement – but rather ensuring their platform is memorable, engaging, and provides clear calls to action so that their Virtual Career Fairs result in conversions and applications.
For every fair that is organized by employers, they need to be asking themselves
What is the primary and secondary objective of my fair and does the platform support this (i.e. Is a pure Webinar the best format if your primary objective is to drive applications?)
What are my metrics for success and does the platform support this analysis?
Is the content of my virtual event truly engaging and memorable? Does my pre-event marketing reflect this and have I got the follow-ups planned in order to convert registrants into attendees?
Even for employers who have implemented solutions in 2020 and 2021, they may be missing opportunities in this more competitive market. This is where a more holistic solution comes into play – and where SeeMeCV has always aimed to stand apart.
We provide immersive virtual fairs which include 3D booths designs, chat rooms with post-event candidate sorting and auditoriums – all in a customized environment. Our client and candidate experience come first – where engagement is the priority – ensuring employers put their brand message front and center, with candidates having a memorable experience.
That’s why our client work always begins with one question: “What are your primary and secondary objectives?” From there, we utilize over a decade of experience to guide and facilitate fairs that are built for purpose. We have even consolidated our experience into a ‘playbook’ that has multiples chapters of Best Practice Virtual Fair guidance for employers and exhibitors.
Virtual Career Fairs are here to stay – but the environment for organizers will only continue to get more competitive.
Ultimately, having the right partner is as important as having the right platform.
TalentView is an official partner of SeeMeCV in the APAC region.
TalentView is a leader in employer branding strategy, design and technology. With teams across the ASEAN region, TalentView’s professional solutions help to create memorable experiences across the talent lifecycle to attract, engage and retain talent. Working directly with business leaders in Fortune 1000 companies, TalentView is well-positioned to provide talent insights and is an accredited partner of key global players including Workplace from Meta, Talegent, Indeed, Hootsuite, SeeMeCV, Digimind and PhoenixATS.
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ANJ VERA
Founder and CEO
With nearly two decades of experience in HR transformation, Anj has worked with the world’s leading employer brands to optimize the talent experience. She is also the author of the book ‘Rethink Recruitment,’ and is the highest-rated Udemy instructor in the field of employer branding. Her insights on culture, branding and the talent landscape have been featured in Inc. Magazine, ANC News, Business Insider, Recruitment Asia and major publications across the region. She graduated with distinction from the Level 1 Leader program of Employer Branding College, Australia and also holds an MBA degree from De La Salle University- Manila.
Anj's mission in life is to drive meaningful change and cultivate strategic leadership through organizations. And with TalentView, her energy is geared towards elevating the employee experience and shaping the future of work. Beyond the physical and virtual office, Anj enjoys diving, travel photography and a good cup of coffee.
STRATEGIC | MAXIMIZER | COMMAND | ACTIVATOR | IDEATION
LAWRENCE VILLANUEVA
Managing Director, Talent Culture and Communications
Lawrence is a recipient of Level A and B assessment certifications from the British Psychological Society. Using comprehensive and real-time data, Lawrence provides HR leaders with tools and technologies to address high-level people decisions making them more agile at responding to both the needs of the business and its employees. His experience working with various industries for human capital technology has allowed him to collaborate with a network of leaders in the region to strengthen their culture and build connected communities.
He holds a degree in Human Resources Management and Psychology from Southville International School. In his spare time, Lawrence enjoys traveling to any place where good coffee is served and the sun meets the sea.
FOCUS | RELATOR | RESPONSIBILITY | SELF-ASSURANCE | DELIBERATIVE
KATE DOSPUEBLOS
Lead, Talent Attraction
Kate kicked off her professional career in talent acquisition and recruitment marketing. With her keen interest in arts and a passion for project management, Kate now handles key employer branding and talent attraction initiatives for TalentView’s key customers like Pru Life UK, Rebisco, and Ernst & Young Philippines. She provides guidance and direction to in-house content producers, graphic designers, and video editors to provide a targeted stream of multimedia content that helps HR leaders meet their talent attraction and engagement goals.
She graduated with a Bachelor's degree in Psychology from Ateneo de Manila University and is currently taking her advanced studies in Counseling specializing in Organizational Psychology at the same institution. Outside the workplace, Kate loves wandering to uncommon destinations and experience culture and art firsthand.
MAXIMIZER | EMPATHY | CONNECTEDNESS | INDIVIDUALIZATION | RESPONSIBILITY
HERECIL CABANIT
Lead, Finance and Corporate Services
A Certified Public Accountant (CPA), Cil’s prowess in finance and accounting defines her dedication to TalentView as the Corporate Services Head. She earned her Bachelor’s Degrees in Management Accounting from the University of San Carlos, and Accountancy from the Cebu Institute of Technology – University (CIT – U). With over ten years of experience from different industries in her field, Cil supervises every aspect of the company’s financial affairs.
From internal budgeting activities to external transactions, Cil’s mastery in the discipline of finance allows her to provide the best solutions and maintain TalentView’s security with a sense of personal excellence and commitment to learning and leading. Outside the office, Cil volunteers for groups that support Filipino children’s education.
ACTIVATOR | CONTEXT | ACHIEVER | LEARNER | RESPONSIBILITY
Coca-Cola BIG
Employer Branding Playbook
Coke BIG aimed to unify its employer branding across all 15 markets. Targeting the top young talents and professionals, they wanted to reinforce why Coca-Cola is the ultimate employer of choice.
This joint effort with TalentView resulted in a future-proof framework. To conceptualize and execute different communication strategies, Coke BIG followed a design philosophy and used this to achieve a unified look for their employer brand identity.
Coke BIG’s Employer Brand Playbook is probably one of the most cohesive primers TalentView has ever produced.
JG Summit
Employer Branding Playbook
JG Summit needed a guide to strategize content that reflected their unique employee value propositions. The main objective was to unify and create a cohesive framework for their employer brand.
A series of audits followed to determine different factors that shaped their brand identity and pillars. By highlighting key messages and stories and delivering integrated campaigns, JG Summit enhanced their brand perception, established its employee value propositions, and drove consistent talent attraction efforts.
This comprehensive playbook was the essential tool and go-to reference for anything and everything employer branding for JG Summit, from content creation to design guidelines.
AIA
Employer Branding Playbook
AIA needed to establish its employer branding separately, mostly from its consumer brand. With the relaunch of their new Employee Value Propositions fresh from audit, this anchored a revitalized content strategy. Aimed to produce campaigns that would resonate with their employees to encourage and increase engagement and, in turn, attract the right talents.
AIA’s holistic approach to its employer brand helped build its strategy and gave rise to various initiatives.
First Gen's
Social Media Executions
First Gen’s main goal was to attract talents for recruitment and increase brand awareness on social media. TalentView’s team of creatives executed the content strategy following the values and attributes based on the audit.
The combined effort with TalentView led to the new company mission statement, “We commit to forging collaborative pathways for a decarbonized and regenerative future.” as the backbone of the employer brand and communications strategies.
These campaigns delivered clear messages consistent with the employer branding objectives—further solidifying their online presence, employer brand identity, and showcasing their company mission. Proudly, First Gen qualified as a finalist in the coveted “Best Employer Brand on LinkedIn.”
Rebisco
Social Media Executions
Rebisco had a straightforward approach to its social media strategy. Anchored on its Employee Value Propositions, Rebisco followed its objectives that reflected its brand persona and messages that resonated with target talents.
Celebrating 60 years, it aimed to increase the talent pool, raise awareness about its Employee Value Propositions, reduce cost and increase efficiency in reach, following, and engagement on social media.
Crafting vibrant and dynamic campaigns, Rebisco's themed posts perfectly aligned with their employer branding. This distinction led to being recognized as the most appealing employer for students in 2021.
Allianz PNB
Social Media Executions
Allianz supports its employer branding through its social media presence as the hero brand archetype. With this in mind, they produced content aligned with their consumer branding and other marketing initiatives.
Focusing on the future, Allianz reminds its target audience that they are Behind You For What’s Ahead. These campaign efforts concentrated on brand awareness, engagement, and lead generation for their recruitment. Strategic social media posts dedicated to the design and content strategy allowed them to acquire a higher following and engagement.
Monde Nissin
Care With Action
Campaign
This campaign had one primary objective: to encourage employees and their families to vaccinate. The campaign gave rise to a series of content about vaccine awareness supplemented by employee testimonials. It was released internally on Workplace and distributed as print as well.
TalentView supported this campaign through video and graphics creation and content and content strategy. The positive outcome of the movement continues even post-lockdown.
AIA
Live Your Purpose
Campaign
After relaunching their new Employee Value Propositions, AIA wanted to tell a story: Live Your Purpose. This campaign became the company’s core employer brand statement, also anchoring the employer brand pillars from it.
Live Your Purpose has become the main call-to-action for different contents, and it was well-received that it yielded more than a year’s worth of various initiatives across the organization, not just with its employer brand.
COKE BIG
Coke on Campus
Campaign
Coke BIG’s main goal was to showcase why it is the ultimate employer of choice and to attract young talents poised to be tomorrow's leaders. To realize this, they partnered with TalentView to produce a global event inviting young potential candidates to experience what it is like to work for Coca-Cola.
From creating assets, layout, training, and event management to production shoots, TalentView supported Coke BIG’s vision to life. A resounding success with over 11,000 participants across 20+ countries, this second run of Coke On Campus was a definite win for employer branding, a collaboration with TalentView to achieve the desired results.
JUSTINE RICAFORT
Marketing Lead
Justine currently serves as the Marketing Lead at TalentView, handling the marketing and strategy for all TalentView solutions and towers, and marketing operations. She has over five years of experience in digital marketing, starting as a Social Media Manager and being promoted to leadership positions, where she now has two years of expertise in marketing leadership. She graduated from De La Salle University-Manila with a degree in International Relations and was marked by distinction as a Dean's Lister and a recipient of the Tan Yan Kee Foundation Scholarship. She was also one of the representatives of De La Salle University in Japan for the Harvard Projects on Asian and International Relations
She currently lives in Manila alongside her mom, brother, and their dog. She is a talkative introvert, she loves horror and psychological thrillers, and she’s been fascinated with true crime since the age of 13. She also loves fitness and exploring different kinds such as dancing, cycling, and even freediving. If she were not a marketer, she would be a forensics psychologist. Her ultimate dream is to have a business related to fitness in the future.
ACTIVATOR | ADAPTABILITY | CONSISTENCY | LEARNER | MAXIMIZER
RAM REYES
Lead, Talent Research and Insights
As the lead of Talent Research and Insights, RAM's ultimate purpose is to provide her clients across Philippines, Malaysia and Vietnam with actionable insights, accurate information and inspiration that will drive their employer branding strategies. With over 8 years of experience, she has cultivated her passion and expertise in nurturing client relationships and refining successful initiatives, focusing on culture, communication, employee engagement, and systematic approaches. Furthermore, her career encompasses diverse fields including Human Resources, Digital Marketing, Graphic Design, and End-to-End Event Management.
Academically, RAM hold a Business Administration degree, majoring in Human Resource Development Management, complemented by an Academic Excellence Award from Saint Pedro Poveda College.
Beyond work, RAM's interests are as diverse as her professional endeavors. She's a pun enthusiast and a strong advocate for self-love. She constantly explore various literaries, music genres and groups, and exercises to keep things fresh. These activities fuel her curiosity and add balance to her life, fostering personal growth and a well-rounded perspective.
ACTIVATOR | ADAPTABILITY | MAXIMIZER | IDEATION | STRATEGIC
MICA PALATTAO
Lead, Talent Capability & Measurement
Mica is passionate about building high-performing teams through leadership development and capability management. She currently leads the Organizational Capability team of TalentView, supporting Fortune organizations in their people initiatives. From early career talents up to executives, Mica helps organizations build and strengthen their leadership pipeline. She has worked with multinational companies from the ASEAN region such as Sanofi, Schindler, Republic Cement, and Heineken.
Mica is a currently taking up a Master’s Degree in Business Administration (MBA) in De La Salle University. She earned Certification in Talent Management from Ateneo De Manila University and graduated with a Bachelor’s Degree in Psychology from Polytechnic University of the Philippines. She is also a registered psychometrician with the Psychological Association of the Philippines. Outside the busy streets of corporate, you can find Mica enjoying her hunt for good food and music.
IDEATION | STRATEGIC | ACTIVATOR | FUTURISTIC | ACHIEVER
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