Các tổ chức đang đầu tư nhiều hơn vào tuyển dụng dựa trên dữ liệu, tối ưu hóa quy trình tuyển dụng nhân tài và giúp nhà tuyển dụng tập trung vào việc tuyển dụng những ứng viên tốt nhất.
Tuyển dụng dựa trên dữ liệu bao gồm việc sử dụng phân tích dữ liệu trong quy trình tuyển dụng. Nó có thể giúp bạn tuyển dụng các ứng viên phù hợp nhất cho công ty của bạn bằng cách quét qua một lượng lớn dữ liệu với các chỉ số quan trọng trong tuyển dụng. Theo một nghiên cứu toàn cầu năm 2017, 77% các công ty đang sử dụng phân tích dữ liệu để giúp họ đưa ra quyết định tuyển dụng đúng đắn. Báo cáo này còn chỉ ra việc tuyển dụng những ứng viên chất lượng mang lại lợi thế cạnh tranh đáng kể và cải thiện lợi nhuận trong lĩnh vực ngành nghề hoạt động của họ.
Sử dụng dữ liệu trong tuyển dụng hiệu quả hơn so với tiếp cận theo phương pháp truyền thống chỉ dựa trên trực giác và không thể dự đoán hiệu suất làm việc của ứng viên một cách nhất quán và chính xác. Hơn nữa, việc sử dụng phương pháp tiếp cận dữ liệu có thể giúp bạn tiết kiệm thời gian và tài nguyên bằng cách lọc ra các cá nhân phù hợp nhất với tổ chức của bạn.
Để giúp bạn hiểu rõ hơn về tuyển dụng dữ liệu, dưới đây là những lợi ích của việc sử dụng phương pháp tiếp cận dữ liệu để tìm kiếm các ứng viên tốt nhất cho tổ chức của bạn:
Phương pháp tiếp cận này loại bỏ sự không chắc chắn trong việc tuyển dụng và các dự báo không có dữ liệu. Bạn có thể tự tin hơn khi đưa ra các đề xuất tuyển dụng khách quan và sáng suốt.
Tận dụng các bài đánh giá trước khi tuyển dụng không chỉ giúp cho quá trình tuyển dụng của bạn hiệu quả hơn mà còn giúp bạn tuyển được những ứng viên phù hợp nhất với công việc của bạn. Bao gồm các bài kiểm tra nhận thức (cognitive tests) để dự đoán hiệu suất công việc của ứng viên tiềm năng; trong khi đó, các bài kiểm tra tính cách (personality tests) kết hợp với bài kiểm tra giá trị (Value test) đo lường cách họ có thể phản ứng với các tình huống khác nhau và cách họ phù hợp với văn hóa tại nơi làm việc, giúp bạn có cái nhìn trước về khả năng thích nghi và phát triển của họ trong tổ chức.
Việc tuyển dụng dựa trên dữ liệu cung cấp thông tin về những thách thức mà bạn đang gặp phải trong quá trình tuyển dụng. Nó có thể giúp bạn khai thác sâu hơn vào các chỉ số quan trọng trong tuyển dụng như số lượng ứng tuyển mỗi một vị trí, tỷ lệ nghỉ việc và nguồn tuyển dụng, tất cả đều có thể được sử dụng khi thiết kế lại chiến lược tuyển dụng của bạn. Bạn có thể sử dụng các chỉ số này để giải quyết sự thiếu hiệu quả trong quy trình và xây dựng các quy trình tuyển dụng tốt hơn để đẩy nhanh quá trình tuyển dụng của bạn.
Ứng viên sẽ bỏ qua nhà tuyển dụng có quá trình ứng tuyển dài, tẻ nhạt. Để tránh điều này, bạn có thể tạo ra một trải nghiệm ứng viên thú vị, đó là yếu tố chính để có một thương hiệu nhà tuyển dụng tích cực cả từ ứng viên đã ứng tuyển và ứng viên tiềm năng. Phương pháp tiếp cận dữ liệu để thực hiện chiến lược này có thể giúp bạn khắc phục các vấn đề chậm trễ trong quá trình tuyển dụng và tạo ra một trải nghiệm mượt mà cho ứng viên của bạn.
Tuyển dụng dữ liệu giảm thiểu định kiến. Nó cũng có thể giúp bạn theo dõi kênh tuyển dụng của mình thường xuyên với các chỉ số nhân khẩu học chính như chủng tộc và giới tính, cho phép bạn theo dõi và tăng cường tính đa dạng trong quá trình tuyển dụng của mình.
Cuối cùng, tuyển dụng dữ liệu cho phép quá trình tuyển dụng hiệu quả và tốt hơn so với các phương pháp truyền thống nơi các quyết định tuyển dụng thường dựa trên cảm tính. Ngoài việc sử dụng các bài kiểm tra trước tuyển dụng, bạn cũng nên sử dụng các công cụ và phương pháp khác để thu thập dữ liệu một cách hiệu quả, chẳng hạn như hệ thống theo dõi hồ sơ ứng viên, phỏng vấn, và thậm chí cả đánh giá dựa trên phản hồi của ứng viên của bạn.
Nhiều công ty đã cho thấy được lợi ích của việc sử dụng phương pháp tiếp cận dữ liệu trong tuyển dụng để thu hút nhân tài và giữ chân những nhân viên có chất lượng tốt, cũng như tối ưu hóa quy trình tuyển dụng và mang lại trải nghiệm liền mạch cho ứng viên.
This article first appeared on Talegent website:
https://talegent.com/blog/hiring-the-right-candidate-using-a-data-driven-approach-in-recruitment/
TalentView is an official partner of Talegent in the APAC region.
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ANJ VERA
Founder and CEO
With nearly two decades of experience in HR transformation, Anj has worked with the world’s leading employer brands to optimize the talent experience. She is also the author of the book ‘Rethink Recruitment,’ and is the highest-rated Udemy instructor in the field of employer branding. Her insights on culture, branding and the talent landscape have been featured in Inc. Magazine, ANC News, Business Insider, Recruitment Asia and major publications across the region. She graduated with distinction from the Level 1 Leader program of Employer Branding College, Australia and also holds an MBA degree from De La Salle University- Manila.
Anj's mission in life is to drive meaningful change and cultivate strategic leadership through organizations. And with TalentView, her energy is geared towards elevating the employee experience and shaping the future of work. Beyond the physical and virtual office, Anj enjoys diving, travel photography and a good cup of coffee.
STRATEGIC | MAXIMIZER | COMMAND | ACTIVATOR | IDEATION
LAWRENCE VILLANUEVA
Managing Director, Talent Culture and Communications
Lawrence is a recipient of Level A and B assessment certifications from the British Psychological Society. Using comprehensive and real-time data, Lawrence provides HR leaders with tools and technologies to address high-level people decisions making them more agile at responding to both the needs of the business and its employees. His experience working with various industries for human capital technology has allowed him to collaborate with a network of leaders in the region to strengthen their culture and build connected communities.
He holds a degree in Human Resources Management and Psychology from Southville International School. In his spare time, Lawrence enjoys traveling to any place where good coffee is served and the sun meets the sea.
FOCUS | RELATOR | RESPONSIBILITY | SELF-ASSURANCE | DELIBERATIVE
KATE DOSPUEBLOS
Lead, Talent Attraction
Kate kicked off her professional career in talent acquisition and recruitment marketing. With her keen interest in arts and a passion for project management, Kate now handles key employer branding and talent attraction initiatives for TalentView’s key customers like Pru Life UK, Rebisco, and Ernst & Young Philippines. She provides guidance and direction to in-house content producers, graphic designers, and video editors to provide a targeted stream of multimedia content that helps HR leaders meet their talent attraction and engagement goals.
She graduated with a Bachelor's degree in Psychology from Ateneo de Manila University and is currently taking her advanced studies in Counseling specializing in Organizational Psychology at the same institution. Outside the workplace, Kate loves wandering to uncommon destinations and experience culture and art firsthand.
MAXIMIZER | EMPATHY | CONNECTEDNESS | INDIVIDUALIZATION | RESPONSIBILITY
HERECIL CABANIT
Lead, Finance and Corporate Services
A Certified Public Accountant (CPA), Cil’s prowess in finance and accounting defines her dedication to TalentView as the Corporate Services Head. She earned her Bachelor’s Degrees in Management Accounting from the University of San Carlos, and Accountancy from the Cebu Institute of Technology – University (CIT – U). With over ten years of experience from different industries in her field, Cil supervises every aspect of the company’s financial affairs.
From internal budgeting activities to external transactions, Cil’s mastery in the discipline of finance allows her to provide the best solutions and maintain TalentView’s security with a sense of personal excellence and commitment to learning and leading. Outside the office, Cil volunteers for groups that support Filipino children’s education.
ACTIVATOR | CONTEXT | ACHIEVER | LEARNER | RESPONSIBILITY
Coca-Cola BIG
Employer Branding Playbook
Coke BIG aimed to unify its employer branding across all 15 markets. Targeting the top young talents and professionals, they wanted to reinforce why Coca-Cola is the ultimate employer of choice.
This joint effort with TalentView resulted in a future-proof framework. To conceptualize and execute different communication strategies, Coke BIG followed a design philosophy and used this to achieve a unified look for their employer brand identity.
Coke BIG’s Employer Brand Playbook is probably one of the most cohesive primers TalentView has ever produced.
JG Summit
Employer Branding Playbook
JG Summit needed a guide to strategize content that reflected their unique employee value propositions. The main objective was to unify and create a cohesive framework for their employer brand.
A series of audits followed to determine different factors that shaped their brand identity and pillars. By highlighting key messages and stories and delivering integrated campaigns, JG Summit enhanced their brand perception, established its employee value propositions, and drove consistent talent attraction efforts.
This comprehensive playbook was the essential tool and go-to reference for anything and everything employer branding for JG Summit, from content creation to design guidelines.
AIA
Employer Branding Playbook
AIA needed to establish its employer branding separately, mostly from its consumer brand. With the relaunch of their new Employee Value Propositions fresh from audit, this anchored a revitalized content strategy. Aimed to produce campaigns that would resonate with their employees to encourage and increase engagement and, in turn, attract the right talents.
AIA’s holistic approach to its employer brand helped build its strategy and gave rise to various initiatives.
First Gen's
Social Media Executions
First Gen’s main goal was to attract talents for recruitment and increase brand awareness on social media. TalentView’s team of creatives executed the content strategy following the values and attributes based on the audit.
The combined effort with TalentView led to the new company mission statement, “We commit to forging collaborative pathways for a decarbonized and regenerative future.” as the backbone of the employer brand and communications strategies.
These campaigns delivered clear messages consistent with the employer branding objectives—further solidifying their online presence, employer brand identity, and showcasing their company mission. Proudly, First Gen qualified as a finalist in the coveted “Best Employer Brand on LinkedIn.”
Rebisco
Social Media Executions
Rebisco had a straightforward approach to its social media strategy. Anchored on its Employee Value Propositions, Rebisco followed its objectives that reflected its brand persona and messages that resonated with target talents.
Celebrating 60 years, it aimed to increase the talent pool, raise awareness about its Employee Value Propositions, reduce cost and increase efficiency in reach, following, and engagement on social media.
Crafting vibrant and dynamic campaigns, Rebisco's themed posts perfectly aligned with their employer branding. This distinction led to being recognized as the most appealing employer for students in 2021.
Allianz PNB
Social Media Executions
Allianz supports its employer branding through its social media presence as the hero brand archetype. With this in mind, they produced content aligned with their consumer branding and other marketing initiatives.
Focusing on the future, Allianz reminds its target audience that they are Behind You For What’s Ahead. These campaign efforts concentrated on brand awareness, engagement, and lead generation for their recruitment. Strategic social media posts dedicated to the design and content strategy allowed them to acquire a higher following and engagement.
Monde Nissin
Care With Action
Campaign
This campaign had one primary objective: to encourage employees and their families to vaccinate. The campaign gave rise to a series of content about vaccine awareness supplemented by employee testimonials. It was released internally on Workplace and distributed as print as well.
TalentView supported this campaign through video and graphics creation and content and content strategy. The positive outcome of the movement continues even post-lockdown.
AIA
Live Your Purpose
Campaign
After relaunching their new Employee Value Propositions, AIA wanted to tell a story: Live Your Purpose. This campaign became the company’s core employer brand statement, also anchoring the employer brand pillars from it.
Live Your Purpose has become the main call-to-action for different contents, and it was well-received that it yielded more than a year’s worth of various initiatives across the organization, not just with its employer brand.
COKE BIG
Coke on Campus
Campaign
Coke BIG’s main goal was to showcase why it is the ultimate employer of choice and to attract young talents poised to be tomorrow's leaders. To realize this, they partnered with TalentView to produce a global event inviting young potential candidates to experience what it is like to work for Coca-Cola.
From creating assets, layout, training, and event management to production shoots, TalentView supported Coke BIG’s vision to life. A resounding success with over 11,000 participants across 20+ countries, this second run of Coke On Campus was a definite win for employer branding, a collaboration with TalentView to achieve the desired results.
JUSTINE RICAFORT
Marketing Lead
Justine currently serves as the Marketing Lead at TalentView, handling the marketing and strategy for all TalentView solutions and towers, and marketing operations. She has over five years of experience in digital marketing, starting as a Social Media Manager and being promoted to leadership positions, where she now has two years of expertise in marketing leadership. She graduated from De La Salle University-Manila with a degree in International Relations and was marked by distinction as a Dean's Lister and a recipient of the Tan Yan Kee Foundation Scholarship. She was also one of the representatives of De La Salle University in Japan for the Harvard Projects on Asian and International Relations
She currently lives in Manila alongside her mom, brother, and their dog. She is a talkative introvert, she loves horror and psychological thrillers, and she’s been fascinated with true crime since the age of 13. She also loves fitness and exploring different kinds such as dancing, cycling, and even freediving. If she were not a marketer, she would be a forensics psychologist. Her ultimate dream is to have a business related to fitness in the future.
ACTIVATOR | ADAPTABILITY | CONSISTENCY | LEARNER | MAXIMIZER
RAM REYES
Lead, Talent Research and Insights
As the lead of Talent Research and Insights, RAM's ultimate purpose is to provide her clients across Philippines, Malaysia and Vietnam with actionable insights, accurate information and inspiration that will drive their employer branding strategies. With over 8 years of experience, she has cultivated her passion and expertise in nurturing client relationships and refining successful initiatives, focusing on culture, communication, employee engagement, and systematic approaches. Furthermore, her career encompasses diverse fields including Human Resources, Digital Marketing, Graphic Design, and End-to-End Event Management.
Academically, RAM hold a Business Administration degree, majoring in Human Resource Development Management, complemented by an Academic Excellence Award from Saint Pedro Poveda College.
Beyond work, RAM's interests are as diverse as her professional endeavors. She's a pun enthusiast and a strong advocate for self-love. She constantly explore various literaries, music genres and groups, and exercises to keep things fresh. These activities fuel her curiosity and add balance to her life, fostering personal growth and a well-rounded perspective.
ACTIVATOR | ADAPTABILITY | MAXIMIZER | IDEATION | STRATEGIC
MICA PALATTAO
Lead, Talent Capability & Measurement
Mica is passionate about building high-performing teams through leadership development and capability management. She currently leads the Organizational Capability team of TalentView, supporting Fortune organizations in their people initiatives. From early career talents up to executives, Mica helps organizations build and strengthen their leadership pipeline. She has worked with multinational companies from the ASEAN region such as Sanofi, Schindler, Republic Cement, and Heineken.
Mica is a currently taking up a Master’s Degree in Business Administration (MBA) in De La Salle University. She earned Certification in Talent Management from Ateneo De Manila University and graduated with a Bachelor’s Degree in Psychology from Polytechnic University of the Philippines. She is also a registered psychometrician with the Psychological Association of the Philippines. Outside the busy streets of corporate, you can find Mica enjoying her hunt for good food and music.
IDEATION | STRATEGIC | ACTIVATOR | FUTURISTIC | ACHIEVER
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