Value alignment between an individual and an organisation is beneficial for both parties. Greater alignment between an individual’s most important values and an organisation’s values promotes higher levels of happiness at work for the employee. But what does that mean for an employer?
Shared values are positively related to positive work attitudes, including employee satisfaction, commitment, and involvement. Employees aligned with your mission and direction have increased on-the-job satisfaction, engagement, and resilience – leading to decreased turnover.
How to Identify if Candidate Values Align with Organisation?
The key question to ask during any recruitment drive is, does your organizational values align with the candidaten? It can be all too easy for a candidate to do some research into what your values are and tailor any interview responses to them, so how do you know if they are genuine?
One way is through a values assessment. These digital psychometric assessments are designed to circumvent a candidate’s ability to answer specifically for an organisation, by measuring what they prioritise (sometimes making them choose between two things they highly prioritise). Talegent’s Values tools are designed to help you hire employees aligned with your organisation.
How Summerset Used Talegent to Align Company and Candidate Values
One of our clients who implemented an innovative values assessment is Summerset. As one of the country’s largest and most respected operators in the retirement village and aged care sector, it is important for them that their employees all have values alignment, regardless of the role. Because of this, they wanted to introduce any applicants to their organisation and their organisational values alongside assessing the applicant’s values. To do this, we created a bespoke Branding Video with an introduction to Summerset and our interactive and tailored Values Assessment.
This interactive video sits on Summerset’s careers webpage where it provides applicants with a snapshot of Summerset’s culture and values. Pairing the Branding Video with the values assessment help candidates to determine if Summerset is the right organisation for them, they receive their results at the end of the assessment to help them make that call. Sharing Summersets workplace culture and the results of the values assessment enables candidates to self-select and apply for roles based on their fit with Summerset. The values assessment supports the hiring managers with culture alignment recruitment – as the results are used to help determine whether candidates have cultural alignment to Summerset.
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Following the implementation of the Branding Video and Values Assessment , Summerset has found that the candidates that progress to the next stage in the recruitment process are more aware of what Summerset does, and what Summerset’s culture is like.
“It’s a wonderful opportunity to showcase to future employees the reasons to come and work with us and gives candidates feedback on their alignment with our core values which enhances their connection with Summerset. We couldn’t be happier with the partnership and innovation Talegent has given us to help our brand stand out to future employees.”
By providing an engaging experience within the recruitment process, organisations can enable a more positive candidate experience. This will leave a good impression on a candidate even if they don’t get the role and candidates will often share recruitment experiences they have, be it negative or positive.
Incorporating candidate feedback into the recruitment process is a key part of providing a good candidate experience – you can’t improve what you don’t know about. Summerset included candidate feedback where candidates could provide their thoughts on the length, ease of use, and engagement – and any other comments they had on the process. Summerset has received great feedback from candidates with 93% of candidates rating the Branding Video and culture-fit assessment process as enjoyable.
Candidate Feedback
“I thoroughly enjoyed how you engaged me in two complex things like introducing your organisation briefly and knowing me at the same time. It is really new and great.“
“A good introduction and overview of what Summerset is all about. Extremely nice to see that you are focused on the wellbeing of your residents and that everyone is respected and appreciated regardless of their position or title.“
“I’ve never seen an application quite like this one, very enjoyable and clever. Summerset looks like an awesome place.“
This article first appeared on Talegent website:
https://talegent.com/blog/values-alignment-within-summersets-candidate-journey/
TalentView is an official partner of Talegent in the APAC region.
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TalentView is a leader in employer branding strategy, design and technology. With teams across the ASEAN region, TalentView’s professional solutions help to create memorable experiences across the talent lifecycle to attract, engage and retain talent. Working directly with business leaders in Fortune 1000 companies, TalentView is well-positioned to provide talent insights and is an accredited partner of key global players including Workplace from Facebook, Talegent, Indeed, Hootsuite, Digimind and PhoenixATS.
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How to Align Values with Candidate Journey: A Case Study from Summerset Share0 Tweet0 Share0 How to Align Values with Candidate Journey: A Case Study from SummersetValue alignment between an individual and an organisation is beneficial for both parties. Greater alignment between an individual’s most important values and an organisation’s values promotes higher levels of […]
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ANJ VERA
Founder and CEO
With nearly two decades of experience in HR transformation, Anj has worked with the world’s leading employer brands to optimize the talent experience. She is also the author of the book ‘Rethink Recruitment,’ and is the highest-rated Udemy instructor in the field of employer branding. Her insights on culture, branding and the talent landscape have been featured in Inc. Magazine, ANC News, Business Insider, Recruitment Asia and major publications across the region. She graduated with distinction from the Level 1 Leader program of Employer Branding College, Australia and also holds an MBA degree from De La Salle University- Manila.
Anj's mission in life is to drive meaningful change and cultivate strategic leadership through organizations. And with TalentView, her energy is geared towards elevating the employee experience and shaping the future of work. Beyond the physical and virtual office, Anj enjoys diving, travel photography and a good cup of coffee.
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LAWRENCE VILLANUEVA
Managing Director, Talent Culture and Communications
Lawrence is a recipient of Level A and B assessment certifications from the British Psychological Society. Using comprehensive and real-time data, Lawrence provides HR leaders with tools and technologies to address high-level people decisions making them more agile at responding to both the needs of the business and its employees. His experience working with various industries for human capital technology has allowed him to collaborate with a network of leaders in the region to strengthen their culture and build connected communities.
He holds a degree in Human Resources Management and Psychology from Southville International School. In his spare time, Lawrence enjoys traveling to any place where good coffee is served and the sun meets the sea.
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KATE DOSPUEBLOS
Lead, Talent Attraction
Kate kicked off her professional career in talent acquisition and recruitment marketing. With her keen interest in arts and a passion for project management, Kate now handles key employer branding and talent attraction initiatives for TalentView’s key customers like Pru Life UK, Rebisco, and Ernst & Young Philippines. She provides guidance and direction to in-house content producers, graphic designers, and video editors to provide a targeted stream of multimedia content that helps HR leaders meet their talent attraction and engagement goals.
She graduated with a Bachelor's degree in Psychology from Ateneo de Manila University and is currently taking her advanced studies in Counseling specializing in Organizational Psychology at the same institution. Outside the workplace, Kate loves wandering to uncommon destinations and experience culture and art firsthand.
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HERECIL CABANIT
Lead, Finance and Corporate Services
A Certified Public Accountant (CPA), Cil’s prowess in finance and accounting defines her dedication to TalentView as the Corporate Services Head. She earned her Bachelor’s Degrees in Management Accounting from the University of San Carlos, and Accountancy from the Cebu Institute of Technology – University (CIT – U). With over ten years of experience from different industries in her field, Cil supervises every aspect of the company’s financial affairs.
From internal budgeting activities to external transactions, Cil’s mastery in the discipline of finance allows her to provide the best solutions and maintain TalentView’s security with a sense of personal excellence and commitment to learning and leading. Outside the office, Cil volunteers for groups that support Filipino children’s education.
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Coca-Cola BIG
Employer Branding Playbook
Coke BIG aimed to unify its employer branding across all 15 markets. Targeting the top young talents and professionals, they wanted to reinforce why Coca-Cola is the ultimate employer of choice.
This joint effort with TalentView resulted in a future-proof framework. To conceptualize and execute different communication strategies, Coke BIG followed a design philosophy and used this to achieve a unified look for their employer brand identity.
Coke BIG’s Employer Brand Playbook is probably one of the most cohesive primers TalentView has ever produced.
JG Summit
Employer Branding Playbook
JG Summit needed a guide to strategize content that reflected their unique employee value propositions. The main objective was to unify and create a cohesive framework for their employer brand.
A series of audits followed to determine different factors that shaped their brand identity and pillars. By highlighting key messages and stories and delivering integrated campaigns, JG Summit enhanced their brand perception, established its employee value propositions, and drove consistent talent attraction efforts.
This comprehensive playbook was the essential tool and go-to reference for anything and everything employer branding for JG Summit, from content creation to design guidelines.
AIA
Employer Branding Playbook
AIA needed to establish its employer branding separately, mostly from its consumer brand. With the relaunch of their new Employee Value Propositions fresh from audit, this anchored a revitalized content strategy. Aimed to produce campaigns that would resonate with their employees to encourage and increase engagement and, in turn, attract the right talents.
AIA’s holistic approach to its employer brand helped build its strategy and gave rise to various initiatives.
First Gen's
Social Media Executions
First Gen’s main goal was to attract talents for recruitment and increase brand awareness on social media. TalentView’s team of creatives executed the content strategy following the values and attributes based on the audit.
The combined effort with TalentView led to the new company mission statement, “We commit to forging collaborative pathways for a decarbonized and regenerative future.” as the backbone of the employer brand and communications strategies.
These campaigns delivered clear messages consistent with the employer branding objectives—further solidifying their online presence, employer brand identity, and showcasing their company mission. Proudly, First Gen qualified as a finalist in the coveted “Best Employer Brand on LinkedIn.”
Rebisco
Social Media Executions
Rebisco had a straightforward approach to its social media strategy. Anchored on its Employee Value Propositions, Rebisco followed its objectives that reflected its brand persona and messages that resonated with target talents.
Celebrating 60 years, it aimed to increase the talent pool, raise awareness about its Employee Value Propositions, reduce cost and increase efficiency in reach, following, and engagement on social media.
Crafting vibrant and dynamic campaigns, Rebisco's themed posts perfectly aligned with their employer branding. This distinction led to being recognized as the most appealing employer for students in 2021.
Allianz PNB
Social Media Executions
Allianz supports its employer branding through its social media presence as the hero brand archetype. With this in mind, they produced content aligned with their consumer branding and other marketing initiatives.
Focusing on the future, Allianz reminds its target audience that they are Behind You For What’s Ahead. These campaign efforts concentrated on brand awareness, engagement, and lead generation for their recruitment. Strategic social media posts dedicated to the design and content strategy allowed them to acquire a higher following and engagement.
Monde Nissin
Care With Action
Campaign
This campaign had one primary objective: to encourage employees and their families to vaccinate. The campaign gave rise to a series of content about vaccine awareness supplemented by employee testimonials. It was released internally on Workplace and distributed as print as well.
TalentView supported this campaign through video and graphics creation and content and content strategy. The positive outcome of the movement continues even post-lockdown.
AIA
Live Your Purpose
Campaign
After relaunching their new Employee Value Propositions, AIA wanted to tell a story: Live Your Purpose. This campaign became the company’s core employer brand statement, also anchoring the employer brand pillars from it.
Live Your Purpose has become the main call-to-action for different contents, and it was well-received that it yielded more than a year’s worth of various initiatives across the organization, not just with its employer brand.
COKE BIG
Coke on Campus
Campaign
Coke BIG’s main goal was to showcase why it is the ultimate employer of choice and to attract young talents poised to be tomorrow's leaders. To realize this, they partnered with TalentView to produce a global event inviting young potential candidates to experience what it is like to work for Coca-Cola.
From creating assets, layout, training, and event management to production shoots, TalentView supported Coke BIG’s vision to life. A resounding success with over 11,000 participants across 20+ countries, this second run of Coke On Campus was a definite win for employer branding, a collaboration with TalentView to achieve the desired results.
JUSTINE RICAFORT
Marketing Lead
Justine currently serves as the Marketing Lead at TalentView, handling the marketing and strategy for all TalentView solutions and towers, and marketing operations. She has over five years of experience in digital marketing, starting as a Social Media Manager and being promoted to leadership positions, where she now has two years of expertise in marketing leadership. She graduated from De La Salle University-Manila with a degree in International Relations and was marked by distinction as a Dean's Lister and a recipient of the Tan Yan Kee Foundation Scholarship. She was also one of the representatives of De La Salle University in Japan for the Harvard Projects on Asian and International Relations
She currently lives in Manila alongside her mom, brother, and their dog. She is a talkative introvert, she loves horror and psychological thrillers, and she’s been fascinated with true crime since the age of 13. She also loves fitness and exploring different kinds such as dancing, cycling, and even freediving. If she were not a marketer, she would be a forensics psychologist. Her ultimate dream is to have a business related to fitness in the future.
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RAM REYES
Lead, Talent Research and Insights
As the lead of Talent Research and Insights, RAM's ultimate purpose is to provide her clients across Philippines, Malaysia and Vietnam with actionable insights, accurate information and inspiration that will drive their employer branding strategies. With over 8 years of experience, she has cultivated her passion and expertise in nurturing client relationships and refining successful initiatives, focusing on culture, communication, employee engagement, and systematic approaches. Furthermore, her career encompasses diverse fields including Human Resources, Digital Marketing, Graphic Design, and End-to-End Event Management.
Academically, RAM hold a Business Administration degree, majoring in Human Resource Development Management, complemented by an Academic Excellence Award from Saint Pedro Poveda College.
Beyond work, RAM's interests are as diverse as her professional endeavors. She's a pun enthusiast and a strong advocate for self-love. She constantly explore various literaries, music genres and groups, and exercises to keep things fresh. These activities fuel her curiosity and add balance to her life, fostering personal growth and a well-rounded perspective.
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MICA PALATTAO
Lead, Talent Capability & Measurement
Mica is passionate about building high-performing teams through leadership development and capability management. She currently leads the Organizational Capability team of TalentView, supporting Fortune organizations in their people initiatives. From early career talents up to executives, Mica helps organizations build and strengthen their leadership pipeline. She has worked with multinational companies from the ASEAN region such as Sanofi, Schindler, Republic Cement, and Heineken.
Mica is a currently taking up a Master’s Degree in Business Administration (MBA) in De La Salle University. She earned Certification in Talent Management from Ateneo De Manila University and graduated with a Bachelor’s Degree in Psychology from Polytechnic University of the Philippines. She is also a registered psychometrician with the Psychological Association of the Philippines. Outside the busy streets of corporate, you can find Mica enjoying her hunt for good food and music.
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