CEBU PACIFIC

Cebu Pacific revolutionized Asian air travel with its pioneering low-cost business model. Committed to innovation, it stands as a key player in Asian aviation, connecting people and fostering economic growth in the Philippines and beyond.

Aviation

THE CHALLENGES

Organizational Capability: Cebu Pacific’s previous competency library no longer matched the company's evolving strategic objectives. Hence, there’s a need to redefine competencies, which is essential for organizational success.

Career Development: Cebu Pacific recognized the competitive talent landscape. A well-defined career progression framework, detailing clear role expectations, is crucial for attracting and retaining top talent.

Total Rewards: Cebu Pacific was dedicated to establishing a performance-based compensation system that recognizes and rewards employee competency growth. This requires aligning the rewards model with the enhanced competency framework.

THE SOLUTION

Competency Reinvention: With collaborative efforts of TalentView and Cebu Pacific stakeholders, a redefined set of competencies is now in place, creating a future-proof framework that incorporates emerging trends.

Internal Talent Marketplace: Cebu Pacific's new competency framework provides a structured system for career progression, supporting a more agile and responsive organizational dynamics.

Performance-Linked Rewards Restructuring: Cebu Pacific now aligns its rewards system with the new competency framework, linking rewards to competency development and fostering a culture that values both performance and career growth.

RESULTS

Cebu Pacific established a competency-based program that integrates all talent initiatives, providing employees with a clear, structured path for growth and development.