How to Build Company Pages that Promote Your Work Culture

Excellent candidates look for jobs that offer them the opportunity to feel valued and fulfilled. Today, work opportunities are gauged (by both top job-seekers and employers) through the lens of culture and compensation, so employers need to highlight that information on their Company Pages.

In fact, these days a company’s culture ultimately sets the tone for employee engagement and satisfaction. On the flip side, job-seekers look for alignment between their own and a company’s values to identify the right jobs.

Company Pages like the ones in Indeed can be used to shine a light on your company’s culture (of which compensation is a part); like a highlight reel showcasing what makes you unique.

Highlight What Makes Your Company Unique

Interested applicants will want to learn more about employees’ experience of a business. Your Company Page documents those experiences as well as your employee ratings, and provides a personalized space for company descriptions and photos. These all work together to form a powerful narrative about your work culture. Employers can detail and curate those stories on Indeed’s Company Page.

Don't Hesitate to Position Your Company

You can compose your own company in Indeed using Snapshot. It’s a space where you can be both honest and also persuasive. Point out, in your company’s voice, that work culture is important to you as an employer; that it’s something you value. Then add some words that reflect your work culture, for example, collaborative, flexible, hard-working.

Personalize with Why Join Us

Are you that company that hires a bakery to deliver personalized snacks to your employees? Do you offer onsite yoga or meditation? Do you travel for team building trips? Do you have a Diversity, Equity and Inclusion committee? Do you offer new parent perks? Candidates want to know. This story helps candidates picture themselves as part of your team.

Don’t forget to add images to the Photo section. Those actual representations visually express who you are and what you care about. Job seekers want to see, as well as read about, your culture.

Use Salaries and Benefits to Put a Complete Picture of Your Company

You get to control the narrative about Salaries and Benefits when you add this information to your Company Pages. Job seekers need to know what the parameters are here. It will help them put together a complete picture of your company.

Don’t sell yourself short. Remember that, for example, support for career development, training, or conferences not only count as benefits but show that your company values continued education and learning.

In short, when you build or even revisit and adjust your Company Pages, you’ll get to proactively market your company (as well as specific positions) in ways that appeal to job seekers looking to work at a company like yours.

This article first appeared on Indeed website:

https://www.indeed.com/hire/resources/howtohub/how-to-position-your-company-to-get-qualified-applicants?hl=en&co=US

TalentView is an official partner of Indeed in the APAC region.

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TalentView is a leader in employer branding strategy, design and technology. With teams across the ASEAN region, TalentView’s professional solutions help to create memorable experiences across the talent lifecycle to attract, engage and retain talent. Working directly with business leaders in Fortune 1000 companies, TalentView is well-positioned to provide talent insights and is an accredited partner of key global players including Workplace from Facebook, Talegent, Indeed, Hootsuite, Digimind and PhoenixATS.