EXL's journey of understanding employer brand perceptions
CHALLENGE
EXL is a fast-growing Operations Management and Analytics company that designs and enables agile, customer-centric operating models to help clients improve their revenue growth and profitability.
EXL needed to improve their recruiting strategies through employer branding to increase their quality of hires. They wanted to understand how their target talents and employees perceive them as an employer so they can better communicate their employer brand.
SOLUTION
TalentView conducted an employer brand audit using various data gathering methods to uncover employee sentiments and market perceptions about EXL’s brand and culture.
3x More Efficient Segment Targeting
EXL's Career Site
EXL's Five Core Values
RESULTS
Using the EB audit data, EXL was able to articulate their top employee value propositions to better position themselves as an employer-of-choice in their industry.
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CLEAR EMPLOYER BRAND STRATEGY
We have concretized our employee value propositions through the Employer Brand Audit that we did with TalentView. Defining our EVPs was extremely helpful in strengthening our employer brand.
- Vida, Head of Human Resources
TalentView is a leading employer branding firm with a mission of elevating human capital standards across the ASEAN region. Working directly with business leaders in Fortune 1000 companies,TalentView’s solutions help create and maintain exceptional experiences to attract, engage and retain their talent. Partnering with key global players including Workplace from Meta, The Bot Platform, Talegent, Indeed, Glassdoor, and Hootsuite.
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