Empowering a Safety-First Culture Through Immersive Experiences

Energy Development Corporation (EDC) is the Philippines' largest geothermal energy producer, leading in renewable energy. It operates multiple geothermal plants, driving the country's shift to clean energy and sustainability.

Brand Campaign Development

Virtual Reality Experience and Roadshows

THE SITUATION

EDC aimed to deepen its understanding of employee behaviors and attitudes toward health and safety to ensure its regulations were positioned effectively for full adoption across the organization.

The company needed a comprehensive communication plan to actively engage employees and encourage alignment with its health and safety culture, ensuring employees felt empowered and involved.

EDC sought to amplify awareness of its health and safety initiatives by delivering impactful and relatable content, supported by on-ground roadshows to drive home the importance of these efforts across its diverse workforce.

THE SOLUTION

Brand Campaign Development: TalentView crafted the "LifeSavers" brand strategy and communication plan to promote EDC’s safety culture. Deliverables included creative social media content, posters, signages, mascots, stickers, and branded merchandise to foster awareness and engagement.

LifeSavers Week: TalentView conducted roadshows at six EDC sites (Davao, Bicol, Leyte, Burgos, Negros, and the Head Office), featuring gamified activities and interactive sessions to reinforce the health and safety culture.

Virtual Reality Lab: TalentView designed an immersive VR learning module simulating real-life work environments, enabling employees to practice identifying hazards and assessing risks, enhancing their safety awareness and preparedness.

RESULTS

Sites Covered

640+

Participants

4.6/5.0

Client CSAT

People enjoyed and were engaged in the activities TalentView prepared for the launch. Truly appreciate the easy communication of feedback with TalentView, and they have been able to act on comments speedily. Also appreciate the camaraderie that TalentView has shared with us throughout the engagement. Kudos!

- Leigh Lim, EDC

LIFESAVERS ROADSHOW & VIRTUAL REALITY LAB

LifeSaver Roadshows & Virtual Reality (VR) Lab

Site 1: Head Office

Site 2: Negros

Site 3: Mt. Apo

Site 4: Burgos

Site 5: Leyte

Site 6: BacMan

TalentView has greatly helped with a lot of things the past 3 months - with developing the Branding and Communications for LifeSavers up until its finalization, production of our LifeSavers videos and posters, and manning the booths during the LifeSavers Launch roadshows, we are truly grateful for the support, effort, time, and resources TalentView shared with us. People enjoyed and were engaged in the activities TalentView prepared for the launch: Safety Jeopardy, LifeSavers Puzzle, Spot the Hazard, LifeSavers Virtual Reality, and we thank TalentView as well for the designs for the stickers, mascot, and freedom wall!

Truly appreciate the easy communication of feedback with TalentView, and they have been able to act on comments speedily. Also appreciate the camaraderie that TalentView has shared with us throughout the engagement. Kudos!

- Leigh Lim, EDC

TalentView is a leading employer branding firm with a mission of elevating human capital standards across the ASEAN region. Working directly with business leaders in Fortune 1000 companies,TalentView’s solutions help create and maintain exceptional experiences to attract, engage and retain their talent. Partnering with key global players including Workplace from Meta, The Bot Platform, Talegent, Indeed, Glassdoor, and Hootsuite.

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