GLOBE TELECOMMUNICATIONS

Globe is a leading telecommunications company in the Philippines that provides telecommunications and technology products and services to consumers and businesses, with interests in financial technology, digital marketing solutions, venture capital funding for startups, and virtual healthcare.

Employer Brand Audit

Telecommunications

THE SITUATION

Globe needed to increase awareness as an employer of choice, especially for early jobbers.

Globe needed to identify and articulate clear employee value propositions that internal and external talents can attribute to its brand.

Globe wanted to gauge their employer branding efforts against their competitors.

THE SOLUTION

External and Internal Surveys were distributed to gather sentiments on target talents’ priorities when looking for an employer and satisfaction of current talents with their company.

A Competitor Review was conducted by looking into the job boards and social media accounts of Globe alongside its competitors.

An Employer Brand Playbook was crafted to ensure that Globe communicates a consistent messaging across its social media platforms.

RESULTS

Globe refreshed their employer brand by communicating compelling employee value propositions that are grounded on the priorities of their target talents.