What does it take to build a great employer brand?
What It Is
Whether you like it or not, you have an employer brand. Your employer brand is the perception of who you are as a workplace in the eyes of your candidates, employees, and the general public.
Employer branding is the art and science of how you manage this perception.
Why It Matters
Having a sound employer branding strategy will allow you to shape and influence how you are perceived as an employer.
Companies with a strong employer brand have realized 50% growth in their talent acquisition, engagement, and retention metrics.
Where It's Going
The current landscape is putting a direct spotlight on each decision companies make.
Employer branding is taking up more space than ever in executive discussions. This means more resources and focus will be poured on the talent brand.
TALENTVIEW
LEARNING PACKETS
Whether you're just starting out or looking for ways to sustain a great employer brand, these learning packets will give you and your team a one-click access to curated insights. Get the best reports, stay informed with the latest statistics, and learn solid frameworks to anchor your people strategies on. Each packet includes a total of seven complementary resources.
CONTENT SPOTLIGHT
Employer Brand Strength Report 2021
The Employer Brand Strength Report 2021 provides a deeper understanding of the HR landscape and shared talent acquisition trends. In this report, discover data and insights that can guide your organization in navigating through a more competitive talent market and an actionable set of employer branding practices.
EMPLOYER BRANDING
LEARNING SESSIONS
Employer Branding in the
New Normal
Watch the discussion of key findings and relevant data points from the 2020 Employer Brand Strength Report
Becoming a World-Class Employer Branding Professional
Master the art and science of employer branding in this highest-rated Udemy online course
Employer Brand
Professional Program
Build your employer brand excellence through this 4-part weekly online coaching series
SUCCESS STORIES
Brand or be branded. Organizations who have started their employer brand journey are reaping rewards today and have risen on candidates' lists as their top employers of choice.
EXL
uses employer brand audit to understand target talents
Del Monte
amplifies employer brand awareness on social media
FWD Life
enhances top-of-the-line candidate experience
Cebu Pacific
improves performance through culture building
PRU Life UK
strengthens employer brand awareness on LinkedIn
Antah Schindler
strategically attracts a best-in-class graduate workforce
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