Modern Workforce 2024

September 06, 2024

TOP TRENDS: MWR 2024

Trend 01:

Think before
you click

Majority of talents these days jump into job applications without checking on a company’s background first.

Trend 02:

Coming full circle

Year after year, more talents are leaning towards working in the office. After experimenting various work setups, it seems like face-to-face work is becoming the popular choice once again.

Trend 03:

Disrupt or
be disrupted

There are mixed opinions about using AI at work, with most feeling pretty neutral about it. Since AI is relatively new, organizations are still trying to figure out how to incorporate it in their daily tasks and tap into its full potential.

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Trend 04:

Change is
the only constant

At present, talents’ highest priorities lie in an organization’s growth and development opportunities followed by their leadership initiatives and a positive work culture.

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Trend 05:

Tying loose ends
of talent retention

While many are happy, talents feel that they can achieve more. So while they stay in their current organizations, they are also constantly in the lookout for other opportunities.

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Trend 01:

Think before you click

To reach top talents, it it essential for organizations to strengthen their presence online through a mix of channels. However, with social media defending its place at the top, it's clear that it remains the go-to source of talents - regardless of their generation or location - for valuable information relating to personal and professional purposes.
Despite a decline this year, many job seekers still take their time to research about an organization prior to applying for a role. Top talents may take note of an organization’s culture and people programs, team, and overall reputation.
On the other hand, employers should be ready as ever as walk-in applications have become increasingly preferred for this year, catching up with recruitment emails and job boards.

Top Online Channels for Talents

Vitals:

Are you where your target talents are?

Synapses:

Boost awareness by conveying the right message using the right platforms.

Trend 02:

Coming full circle

Hybrid work setup has been the standout choice of talents post-pandemic. However, this year, it seems that more talents are favoring their current setup of physically being in the office to perform their tasks and reconnect with their colleagues. In particular, company events have taken the top spot where talents can listen to organization announcements and celebrations firsthand and network for learnings and stories.
Although more than half of talents are generally satisfied with their work conditions, they need consistent programs that take care of their well-being and productivity levels. This helps address challenges that relate to collaboration and communication, engagement and even digital know-how.

Vitals:

Are you taking into account your employees' current conditions and preferences?

Synapses:

Check in on your employees and provide support to optimize their productivity.

Trend 03:

Disrupt or be disrupted

With Artificial Intelligence on the rise, talents at work seem to be divided on its value and impact – 35% views it positively, 22% negatively, and 43% remaining neutral. As we are still in the early stages of learning to effectively use AI, opinions about it are likely to evolve as familiarity and integration improve.
There is a wide opportunity for employers and talents alike to harness the power of AI. It can handle repetitive and tedious tasks, help teams work better together, boost accuracy, and ultimately make smarter decisions.
As early as now, organizations are advised to work side-by-side with AI and this starts with candid conversations with talents. Ask questions for improvement and discover how people and technology can move in-sync as we continue to navigate the digital era.

Vitals:

How do you utilize Ai in your organization’s processes and practices?

Synapses:

Evaluate your internal workflows to find opportunities for incorporating AI to boost productivity.

Trend 04:

Change is the only constant

Over the past 10 years, the talent landscape has continued to shift and this reflects changes in the workforce's priorities and expectations. It is important to keep up with the trends and fully grasp what your target talents look for so you can offer the right promises in return.
From the past 3 years, Compensation and Benefits have been consistently at the top priorities of talents. However, this year, the gears have switched and it is now ranked 6th out of 10 key attributes. Interestingly, Growth and Development takes the lead and urges organizations to prioritize initiatives relating to career and skills advancement.
Knowing what motivates talents is crucial for attracting and retaining them. For your organization to thrive, developments to your programs should be agile to keep engagement and satisfaction levels high. Foster a workplace where talents can grow and succeed, supported by transformational and collaborative leadership team.

Top Preferred Attributes for Talents

Vitals:

Are you keeping up with the evolution of talent preferences?

Synapses:

Focus on building programs around what your target talents are looking for.

Trend 05:

Tying loose ends of
talent retention

Despite a high number of talents planning to stay with their current organizations, there's a growing mismatch as 75% of them are still itching for new opportunities. This reveals a gap between current job satisfaction and job-seeking behavior.
Although fewer talents are leaving compared to last year, organizations must still enhance their efforts to address employees' needs and improve retention, as talents are still exploring other job options. To keep talents loyal and engaged, organizations need to go the extra mile and make their employer brand more appealing.