TalentView Hosts Employer Branding Summit Asia 2019

HR and marketing leaders take employer branding to the next level through authentic communications and experiences

MAKATI, PHILIPPINES - The third installment of Employer Branding Summit Asia hailed tremendous success converging hundreds of HR leaders, marketing experts, data storytellers, and HR technologists from all over the ASEAN region.

The 2-day summit saw best-of-class presentations full of thought-provoking content, real-life case studies from top brands, and global practices on how to inspire authentic communication and create winning workplace experiences with the right mix of online strategies.

According to TalentView CEO, Anj Vera, speakers this year were all talking about activation and strategy. “The summit showcased how employer branding concepts can be brought to life; really focused on programs that drive talent attraction, engagement and retention. The speakers’ employer brand stories are proof that if you go out there with the courage to experiment, then you can drive connection with both your leaders and target talent while overcoming the barriers that are typical of new HR initiatives.”

In an ocean of never-ending information, Simon Kemp, CEO of Kepios said, "When it comes to social, whether it's channels or content, fewer, bigger, better is the surest way to maximize the return on your investment."

One of the delegates, Corinne Marte, Assistant Vice President of HROD at Watsons Philippines commended the summit organizers. She said, “Very informative sessions. Very straightforward build up of topics covering the 3 changes that shape the future of work and how organizations manage this to connect with employer branding. Thank you TalentView! It was a great Summit.” 

Another delegate, Digital Community Officer from Pru Life UK, Alyssa Agagon shared on her social media account. “Thank you to our friends from TalentView for having us! My key takeaway so far? Above all the metrics and well-planned strategies, it’s the people that truly drive value to a business. Understand the people and the tactics to push, then employer brand will naturally flow out.”

The event was held on May 28-29, 2019 at the Fairmont Hotel in Makati City—one of the Philippines' most vibrant central business districts.

On social media strategy, recruitment marketing, and culture-building programs

Right through the summit sessions, speakers from top brands—Pru Life UK, UnionBank, and Globe Telecom Inc. shared their employer brand stories on building social media credibility and strengthening communication to drive people engagement.

According to Allan Tumbaga, SVP & Chief Marketing Officer of Pru Life UK, choosing the right employees to talk about your organization is critical. He explained, “Since they represent your organization, you should choose talents who bring your core values to life. In our case, we chose those who exemplify our core values of excellence, care, innovation, collaboration as brand ambassadors.”

UnionBank’s SVP & HR Director, Michelle Rubio, also shared the exciting agile transformation that’s been happening within their organization. She said, “We look at people development as a way of future-proofing our organization. Our people are our key brand ambassadors. They possess the mindset and abilities to make transformation happen.”

Establishing Your Talent Brand Success with the Right Metrics

The engaging panel discussion on "Next Level Analytics: Establishing your talent brand success through the right metrics” talked about best practices on what metrics to track to support business and the entire talent lifecycle.

According to Michelle Garcia, TaskUs Vice President of People, “One thing that I always try to remind myself is I’m HR and ‘H’ stands for ‘human’. It’s very important for us, regardless of the metrics being used, to listen to what people are saying. Because at the end of the day, it’s still what they feel, think, and see that matter the most.”

The panel discussion ended with the 'question and answer' portion with speakers sharing strategies on how to use data analytics to be a true partner of the business.

What’s New?

Side events. Held the day before the Summit, HR professionals were able to join deep dive sessions to learn directly from marketing experts, HR and employer branding leaders on selected topics.

For this year’s Side Events, CEO of V+A Consulting, Grace De Castro, and TalentView’s Talent Measurement Lead, Dianne Gonzales facilitated the morning session while TalentView CEO, Anj Vera and CMO on Demand, Roberto Cumaraswamy facilitated the afternoon sessions.

The side event topics delegates chose from were Effective HR Business Partnering, Creating a Best-in-class Candidate Experience, Gamification of Talent Acquisition and Crafting Sustainable Social Media Strategies

According to one of the participants, Asiapro HR Business Partner, Kai Feliciano, “The session was very informative and timely for HR trends and the ongoing transitions in the organization. Really very cool speaker."

Another participant from the Side Event, SM Retail AVP of Executive Recruitment, Rhea Codizal said, “It's a good learning session with valuable takeaways meant for companies starting their employer brand campaign."

What’s Next?

Altogether, we hope that the Employer Branding Summit Asia 2019 brought you new ways of building trust in the talent lifecycle, expanded your view of employer branding and helped you to #InspireAuthentic in your respective organizations.

"Taking off from this year’s summit, TalentView is poised to increase more learning, empowerment, and execution. The role of HR needs to evolve and yes—it may take longer—but it can happen if you start today, Just keep in mind that the best employer branding practice is the practice that works best for you. See you ‘till the next Summit!” Vera ended.

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